just a bit about me…
My name is Jen Alfaro and Ive been doing hair for over 12 years now. Well, let me clarify… I’ve been licensed for 12 years, but my curiosity for the world of hair and beauty has been there since I can remember! Growing up and all throughout high school you could find me acting as kitchen beautician to all my friends, family, and any willing participant. I had a blast creating looks, not even really sure what I was doing, but I did have an understanding of color, shape, and structure that I attribute to my many, many years of being an artist.
I always thought this was just a hobby that I was into, but it never occurred to me that it could be my life calling. You see, by this time, I was enrolled in college as a biology major to become a veterinarian and my deep dive of studying sciences began.
After a few years of college, science classes, and working at animal health care facilities, I concluded that I didn’t have the heart to be in that line of work. All the while, I continued creating hair looks at home. I came to the realization that I could become a cosmetologist by combining my passion of hair and beauty with my knowledge and curiosity of science.
The geek in me was so happy when I started cosmetology school. I truly felt like this is where I belonged and I put all my efforts into absorbing as much as I could. I didn’t want to just “do” hair, I wanted to understand it molecularly, and get a better sense of what is happening chemically. I flew through school, graduated as quickly as possible, passed my State Board Exam with flying colors, and started right into a salon as an assistant. I was fueled by my passion and I knew this was the place for me.
Fast forward 12 years later and I am still that science geek with a passion for beauty. I am a forever student and am proud of all the advanced education I have invested in since graduating.
Throughout all these years I have also discovered the love of educating and sharing knowledge with fellow colorists. I started a YouTube channel in 2015 in hopes of sharing what I have learned to help others better understand the science behind what we do. It brings me such happiness when I receive messages letting me know I have helped someone better understand a particular subject that will, in-turn, make them a better artist.
I had the great pleasure of opening my first micro-salon in 2018, ChromaCrowns Studio, in Los Angeles, CA. Becoming a studio owner and building out my own creative space took me to a whole other level as a business owner. I dove deep into business education and all the back-end operations necessary to run a successful company. It fired up a different part of my brain and I can now say I oversee everything that has to do with my business. I am very proud of what I have built since then, including a second location in Orange County, ChromaCrowns OC.
I feel privileged to be able to offer my clientele the best experience in my very own creative space. Thank you for taking the time to get to know a little more about me and I’m looking forward to seeing you in my chair soon.
Love,
Jen